Let’s get right to the point and address a few truths about video for content marketing:
The consumer path to purchase is no longer a funnel. Marketers now must engage with customers based on how customers are engaging with one another and with brands. This is a multifaceted relationship no longer driven by the brand’s actions. This makes the crafting of compelling stories an essential skill set for any content marketer.
There is no better way to wrap customers in an engaging story than to tell your story a video. Never has it been easier or less expensive to create video with impact, whether you do it yourself or hire someone.
There are three broad categories of knowledge required to be a proficient video content marketer:
Are you familiar with the four stages of competence? The diagram below illustrates the process everyone goes through in developing a skill from complete newbie to the level of proficient mastery.
The good news is that you can become consciously competent in video story telling on a basic level by following a few simple rules. In truth that third quadrant should rightfully be shown as a fluctuating, ever expanding area of deeper and more effective competence.
There is much that can and should be learned about video storytelling when the goal is to tell consistently engaging and compelling stories that educate. Follow us over the next few weeks and we'll get you started.
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