Convert Likes & Follows to
Recurring Revenue in Moments

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Badass Customer ARR 

Game Changing  Customer Education
Strategies explained in
 six essential interaction moments

To change our world through content marketing, we need to distinguish ourselves as the leading educational voices for our industry. No excuses.

Joe Pulizzi

If your content marketing isn’t working, you can be 80% sure that the reason is too much focus on awareness content - not enough truly educational content.

Myk Pono

The Key to Badass ARR?
Transform Customer Education
to Consistently Deliver
Badass Results with Your Product!

Reboot Your Customer
Education Strategy

Discover how rapid customer education builds 
relationships and solid recurring revenue


Maximize Recurring SaaS Revenue
When Your Marketing Educates!

Dave Howard founder of MomentStorm Media Inc.

We Show SaaS Launch Entrepreneurs How to Maximize  Recurring Revenue  
by Transforming Their Customers Into Badass Users

Using a process of research, social media marketing and quality content publishing  raise awareness and begin to connect with your community. Have a presence in such places as Facebook, Product Hunt, LinkedIn, YouTube. Know where your best potential customers congregate and mingle.

Nurture your contacts by creating a results focused learning community. In this phase you must be the instigator, sparking the sharing of valuable information and insights which make participation in the community rewarding time well spent for your target audience. Do not limit the value exchange in the community to areas related to your product. Encourage connections based on all areas of commonality of interest.   

Observe the activities of the community. Interact with the members. Encourage sharing and support of customer objectives. Learn the larger context in which your customers will use your product. Link the best results you can deliver to the key outcomes your customers actually want.

Use the Jobs To Be Done process to map clear customer outcome objectives. Identify the actual Jobs To Be Done that customers are seeking a solution for. Understand that the key jobs may not always be what the customer thinks they are. Map competencies in using your product to the badass results your customers need. 

Using rapid educational techniques and proven adult learning approaches, create educational materials to guide your current and potential customer base to becoming extremely effective at achieving their outcome objectives. With a product you must be an effective educator to ensure your users become Badass at using your product to achieve transformative outcomes in their larger context. 

Create Badass users of your product. Rely on Word of Mouth (WoM) and Word of Wow (WoW) to widen your user base and market your product. Tell your customer success stories where your potential clients congregate. Attract new customers into your process to consistently scale your ARR results.

Have you fully addressed these 6 essential strategy moments?

Download Your 
Badass Customer Education Blueprint

Unlock the six critical SaaS
product marketing success strategies today!

Start building your expertise in Rapid and Effective Customer Education for free today. 

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